Logical levels? What is that, you might ask? It is a model created by Robert Dilts, a pioneer in the field of neuro-linguistic programming (NLP) after studying Gregory Bateson (1904-1980). Some believe that Bateson will before long (presumably in the 21st century) come to be recognised posthumously as "another Einstein of the 20th century" or even as beyond him. Bateson part Anthropologist, Social Scientist, Cyberneticist, was one of the most important social scientists of th...

A few years ago, I was working as a catering manager of a local historic hotel. The hotel had been in terrible condition for many years until a group of investors purchased it and began the long arduous process of renovation. They were able to get the majority of it renovated before the funding started to run out, at which time they opened for business to offset some of the costs of ownership. As a result, all of the rooms, lobby and ballroom were completely renovated, while the restaurant was still in a sorry state.

One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.

You, like many loan officers in the mortgage industry, may be a little skeptical when it comes to buying mortgage leads from a mortgage lead company.

If you are a loan officer or mortgage broker, you may be on the market for mortgage leads. You may even be considering purchasing them exclusively.

When you establish a relationship with a customer, you want that relationship to have many levels, not just one layer from one sale.

A convection oven that I inherited with the building suddenly stopped working. I called a repair service and the machinery medics were quickly dispatched. Unfortunately, the news was grim... I would need to purchase a replacement unit. The technicians that came out were unable to repair it. In fact, they had no idea why the unit had failed, only that they wouldn't be able to fix it.

This article distinguishes proactive selling from reactive selling and illustrates the technique and benefits associated with proactive selling.

If you are a loan officer or mortgage broker on the market for internet mortgage leads, than many things will be of importance to you, including the cost of the lead.

We all know the expression �you only get one chance to make a first impression,� well it holds true when it comes to presenting your product to your customer.