Creating a brand that is timeless, distinctive and powerful can help your business or product stand out among your competitors.

By definition, a brand extension (product or service) should offer a different benefit and/or attract another market or market segment than its parent brand. Brand extensions seek to capitalize on the positive perceptions and associations of one brand, translating them to the new brand.

Brands are an extremely vital element in your product and corporate value proposition. With communications so pervasive today, corporate branding and product branding are becoming fused as one.

How to make your company message memorable.

Branding is a business practice every business big and small should include in their marketing efforts. Learn some simple techniques to increase your brand presence.

Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and deliver results to customers that inspire loyalty. Here�s why. Headache #1: Competitors all seem the same Put yourself in the mindset of a customer and go shopping for a company that provides what you sell. Do all the options seem ...

Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do you automatically close the deal? It doesn't always happen, does it? Consumers are not calculating machines. They are soft, warm, breathing humans with emotions that assign meaning and personal significance to your products. How do potential customers evaluate your products (or services)? How do they trade off various factors before deciding? How are their emotions in...

Entrepreneurs are always on the lookout for ways to boost their business. One of those ways is to become an author. A book doesn�t have to be 100,000 words and hundreds of pages long. An e-book can be as short as 50 pages, just make sure it�s packed with solid, useable information. How a book can boost your business A book immediately establishes the creditability of the author in their field. Customers feel more secure knowing the company they deal with has recognized ...

There�s an old saying� curiosity killed the cat. Let�s face the facts; cats aren�t the only creatures that get sucked into whirlpool of curiosity. Everyday we find ourselves bombarded with moments of curiosity. The best example� headlines!

How to use nearby hotels, cabs, restaurants and other venues to drive traffic to your trade show booth.