Boost Your Bottom Line with a Power-Packed Headline
There�s an old saying� curiosity killed the cat. Let�s face the facts; cats aren�t the only creatures that get sucked into whirlpool of curiosity. Everyday we find ourselves bombarded with moments of curiosity. The best example� headlines! Headlines either suck us into their vacuum or repel us instantly. How many times have you picked up the newspaper and found yourself scanning the pages because a headline caught your attention? Marketing experts know that headlines are just as powerful in their direct mail campaigns as they are on the front page of the newspaper. The difference? �attention getting headlines on your postcard or flyer make money! What does it take to create powerful headlines? 3 Foolproof Secrets for Creating Power-Packed Headlines 1. Telegraph the Offer This might be a little tricky to pull off, but the secret is to present your offer in a way that screams, �Read Me!� without giving away the guts of the offer. You should focus on one feature of your product or service and come up with a snappy statement that raises the reader�s eyebrows. A company that sells bread makers may use a headline like this��Never Buy Another Loaf of Bread!� 2. Emphasize the best Aspect of the Offer What is the most attractive feature of your product or service� price, time-saving, quality, uniqueness? You can use this aspect to come up with a unique headline that wows the reader into investigating further. A cleaning service may use a headline like this��What Could you Do With 520 Extra Hours This Year?� 3. Target the Reader If feels great when your unique niche is recognized. Know who you�re talking to before you write the headline. When your reader feels like you know who they are, they�ll be more likely to read on. Do you have a mailing list of working women? Use the words they will identify with� career or working woman�. in your headlines. Use any one of these techniques to increase your profits, or incorporate all three to skyrocket your next direct mail campaign! � not to mention saving big bucks by not having to hire a copywriter.
