Does marketing your start-up company petrify your checkbook? Tri-media advertising does wonders for corporate brand building but it's not the only way to spread the good word. With non conventional promotion, you avoid costly tri media expenses and create an almost demonic cult-following for your new product or service. All you need is a bit of unconventional thinking. Let's get down to brass tacks. Since 1999, I've been launching successful start-ups. Most were pure on...

Link trading is a great, free way to promote your small or home-based business. However, many links pages are crowded with inappropriate or disorganized links, taking away from the professionalism of the website. Here are a few tips to make your links page work for you:

The second in a three part article series about lead capture and email marketing - from a different perspective.

The last in a three part article series about lead capture and email marketing - from a different perspective.

The first in a three part article series about lead capture and email marketing - from a different perspective.

If you have a new experience everyday, you will lead a fulfilling life. I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany � I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business. We start with an anecdote, which captures the essence of the 5 steps, and hopefully will help you land next year�s profitable catch. The first thing that I noticed when I g...

Before you think about submitting your site to a search engine, you need to be prepared.

People that have bought from you are a gold mine you aren�t utilizing

Anybody can start a business � even tomorrow � but without the promise of a customer (in fact, a lot more than one), the chances of succeeding long-term are slim to none. Find out what you need to do to run a successful business.

Who am I and what do I love to do? Well, isn't this the twenty million dollar question! A more appropriate question might be "Who was I and what did I love to do?" As you search to find yourself, and what it is you love to do, you may find the task harder than you thought it would be. Try to think about your childhood. Can you remember what thrilled you as a child? Like many people you've probably forgotten what brought try joy and excitement to your essence. Children i...