I have witnessed a couple of discussions recently, amongst �internet marketers�, that made me recall the real world of offline marketing and how it relates to the world of the internet as it presently stands. Both discussions revolved around Google, which is not unusual; and both led me to believe that many online money seekers, who regard themselves as internet marketers, are a long way from understanding what marketing really is. As is often the case, there were those wh...

Wouldn't it be nice if you could see what you were buying before you bought it. Not easy with electronic downloads, but we can have the next best thing!

"Well, how did it go?" asked the CEO as he wandered past Siobhan's desk on his weekly tour of the offices. He was referring to the conference Siobhan had organized and run to involve their industry in standardization guidelines. Although her first impression was that the conference was a real success, she knew that she only had a small proportion of the total feedback. "I'm still in the middle of collecting feedback data", admitted Siobhan, "but the initial data looks more po...

It�s hard to communicate to a multitude. You may not know whether the message has reached them or not. You have no idea whether communication is a success or not.

Let me ask you this... "What do most people go online for?" If you said "INFORMATION" - then you are absolutely right. And besides, that IS and always will be the Internet's primary purpose and will always be one of the main reasons why people come online to search for. So, with that said, you should now have a good idea as to why Niche Content Sites are the way to go if you are looking to build a network of sites that will produce a nice residual income for years t...

The Internet is a vast sea of online business opportunities, and if you get lost on that expansive ocean, then you�re going to be adrift in the middle without direction and will eventually drown. In online business, as well as any other business, really, focus is your compass. If you know who and what you�re targeting, you�ll be able to head straight for it, without getting distracted by the other �ports� that won�t buy what you�ve got onboard. Here are a few things that you ...

Whether you are promoting an event, advertising a product or service, at one point you are might probably be tempted to advertise with the use of flyers.

Flyers are effective and affordable promotional materials. Your flyer will serve as your business card so as much as possible include only the necessary information such as the product or service that you offer, your address and contact number among others.

When I�m having business meetings with individuals, I see to it that I am equipped with the right marketing tool. I always carry with me business cards and flyers. These two are the most convenient marketing tools.

Attending an exhibition is still one of the best ways to get in front of thousands of potential customers in one go. Whilst your internet site might be accessible by people the world over, an exhibition is only attended by people who are interested in your sector and it�s an ideal opportunity to make your presence known. 1. Choose your space well If you leave it too late, all the best stand space has already gone. Book early and you can have your pick of the best spots ...