As a Sydney-based exhibition designer, Ove Prado often conducts his own survey of trade shows. He tries to work out, from what he sees, the purpose that each stand is playing in that company's marketing strategy. �All too often�, he says, �the message is confusing and some designs actually drive customers to walk straight past� Renting space at a trade exhibition, designing a stand, having it built and staffing it for the duration of the exhibition shares some of the essen...

Different from most of our articles telling you what to do with your business cards, in this article we will discuss the business card No-No's: Things to avoid doing with your business cards: - Do not use 'free business cards'. There are a few companies around offering FREE business cards (by putting their logo on the back of your card). This is a priceless way for them to promote their company through you and your new business cards. Unfortunately there are very little...

If you are promoting a product and you are doing some advertising with displays, don�t allow for your customer to know everything. Otherwise, they won�t have a reason to call you, or come visit you.

Some people are "dog people," others are "cat people." I'm a cat person. Regardless of which pet you prefer, we can all agree that pets enrich our lives in many ways. They provide unconditional affection, they don't care what we look like, and sometimes even they teach us a life lesson. But I never expected my cat to teach me a marketing lesson! A niche marketing lesson, to be more precise. At this point, the dog lovers reading this are saying that this cat person is cr...

Market research is a crucial starting point for any business, but it�s especially important for online businesses that seek to target a particular niche market. The equation is pretty simple: if the interest in your product is low, you won�t make enough sales to keep afloat. The key to online success is to plan ahead � seek out a ready and willing market that will buy your product, before launching a marketing campaign. The Internet offers the start-up business a lot of to...

While there�s no question a solid marketing program can increase your business, it can�t fix everything. Below are 5 things marketing can�t do for you:

Over the years, I've had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a few ads out there, get a couple of press releases printed and voila! You�re a big success. Oh, if it only were that easy. (Although if it were, I probably wouldn�t have a job.) So realistically, what marketing can do for you? Read on.

For starters, full color postcards have that aesthetic appeal that never fails to charm and allure its recipients. In fact, as you probably notice that it�s not your common looking envelopes that grab your attention whenever you rummage in your mails but rather it�s the colorful postcards that you find interesting enough to read first.

Looking around us we can barely tell that advertising surrounds us. As we go and visit places we can see hanging billboards, banners, signs, posters and as well as flyers and brochures being distributed. The different advertising tools that we see are somehow beneficial for us for we can choose for the right product and appropriate service that will best fit with our needs.

It is essential for business owners to create marketing materials that conveys services and provides over-all impression of products and services and its benefits efficiently and appealingly.