Say two women are walking down the street and suddenly they see Tom Cruise and Katie Holmes walking towards them. Chances are good that the two women would likely look at the couple longer than they would look at any other person in the area not just because they are famous but also because they are attractive. It is normal for a person to look at and focus his or her attention to attractive things. It is easier for the eye to look at things that are pleasant and eye-catching. This is why attractive females, gorgeous couples and striking personalities get the limelight faster than other people. In the business industry, the same idea is true. The more attractive and striking your promotional materials are, the more customers you attract. Thus, as much as possible it is essential for business owners to create marketing materials that conveys services and provides over-all impression of products and services and its benefits efficiently and appealingly. Let�s say you need to print brochures for your business. You have to take into consideration the design, content and graphics that you will use. Likewise, you have to consider the typeface and colors that you will utilize. But what really makes a successful brochure? Essentially, it should be well written, visually appealing, and effective in sending out your message and thoroughly designed to meet your prospects need and at the same time it is within your budget. When designing the brochure, make sure that it appeals to the two types of customers � those who like to read and scrutinize and those that prefer to look at photos, images and illustrations. The analytic and creative type, in other words. Be careful also with your choice of colors. Make sure that the colors send off the right feeling you wish to convey. Hence, when you are able to keep the balance between the information and the illustrations, you can reach a greater number of customers. Likewise, a well written and designed brochure interests a reader to read all the way through. When the headline and sentences are crisp and clear, a reader will immediately understand why he needs to spend a few minutes looking through the brochure. And after having been able to produce a winning brochure, it is time to get it out to the public. Share it to anyone you come across with whether it is through a seminar, meeting or tradeshow. Keep some in your office so that your current customers can take one and share it with their friends and relatives. So don�t underestimate the marketing ability of brochures. They are intended to inform and so far, they have been effective in doing so.
