Learn how a scratch card promotion can help increase sales for your company.

What a minefield! Your business has had a good year and you have decided to remind your loyal customers about how important they are to your business. Hopefully they will continue to buy from you in the future too. The trouble is, looking on the Internet; there are thousands of different corporate gift ideas to choose from that you could give away as freebees. So, what questions do you need to ask yourself and what are some of the options?...

A simple definition of marketing is "the getting and keeping of customers." To sell your product or service, you must have customers. To increase your revenues, you must have customers, and you must turn those customers into repeat super-customers. The easiest way to do this, both on- and off-line, is through a content newsletter. There is no doubt that content sells. Useful content builds trust and credibility, and over time turns your customer from a stranger to a friend...

If you want to achieve true small business growth, you need to continuously move your marketing forward. This article reveals four simple ideas to keep your marketing constantly moving forward.

Contests can be an exciting part of a marketing campaign. But contest management and the attendant need for mailings database management must be considered before selecting a contest as part of any marketing campaign.

In post liberalisation India the healthcare industry is waking up to the fact that the consumer has to be pursued and enticed into visiting healthcare facilities of a particular brand and to buy healthcare products of a particular brand.

It all seemed so easy. Just join up for a free affiliate marketing program and watch the money roll in. I don't know about you, but I feel for it. It had to work after all Rosalind Gardner made almost half a million dollars with affiliate marketing. Other people were getting rich. But after a few failed efforts I realize that I must be doing something wrong. I knew that rather than build a business on hype, I needed to start treating my business like a business. More and ...

Veteran Marketer reveals the tricks of the marketing trade

Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an "identity package." Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besi...

Understanding what the web is first is the key to understanding how to use it. Not what it has but what to do with it!