In business, the customer is always right - sometimes confused, misinformed, rude, stubborn and changeable, but never wrong. Ever date anyone like that?

Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture � Boring! However that same content, deliver with passion, purpose, urgency, spirit and conviction can move people to action and move you to the top of the news media�s first call list.

There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release. That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead: ...

Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups and editors. This article will give you some tips about how to write killer press release to get massive free publicity for your business.

Ralph Waldo Emerson said �Life is not so short but that there is always time enough for courtesy.� I spent an interesting hour at the dentist�s office yesterday and the time actually flew. I found it fascinating and almost entertaining watching the young woman at the front desk. I guess I�m accustomed to being greeted by a receptionist with a smile and an attitude that conveys �thanks for coming to see us, not them�.

First impression lasts � that is! You may have an affirmative or negative view regarding this maxim. However, when it comes to promotional items, impression does matter.

By the end of their course of study, and above all else, PR students should have learned that they must alter individual perception leading to changed behaviors among their most important outside audiences.

Sometimes, a great product is not enough to get the attention your company deserves from the public. Sometimes, you need to make waves the right waves in order to get noticed and employing a public relation firm can help you gain your place in the limelight.

Starting one�s own small business is a dream to many people. It gives them the opportunity to create their own business and steer it in whichever direction they please.

An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines.