Brand image of any business activity encompasses a broader spectrum, which is the overall image of the business which includes the interior design, exterior design, marketing materials used, the web presence and also the staff members of the business. Data entry jobs too require image building to be successful. A professional image is very important as it involves the decision making process of customers whether to do business with the company or individual, or not. The heart of the business is their logo. It signifies and represents the kind or nature of business and the activity which is carried on. The image or brand is the foundation for all the advertising and marketing efforts made and if the brand image is weak, the advertising and marketing efforts will go in vain. It is the identity to the business. Many entrepreneurs mistake the marketing, advertising and promotional materials as mere expenses, but actually speaking they are all investments. It the first impression created to boost the business. Logo and brand are totally different. Where logo is only a representation of the business and brand is the experience created with the customer or client right from the inception till the end of the business process. Data entry jobs are abundant and so are the people who are doing it. Like the individuals searching for a reputed company, the same way the companies too search for quality and competent people who can finish the job on time with greater precision and professionalism. Hence, it is very important to build a professional image to stand apart from others who are in the same field to get data entry jobs to be done at home. Steps involved in building a successful professional image for data entry jobs done from home: The first step for the person doing the job for data entry from home is to analyze the key strengths and talents and jotting them down in key words or phrases. Unique features and values of his doing business should be highlighted. Then it has to be shaped in to a brand statement incorporating the uniqueness and advantages for the clients in getting the work done by him. This brand statement can be printed in all the business communications and displayed in all the ways to speak about the professionalism of the person. Apart from doing all the above, it is very important to maintain a personal, professional image. The way the person presents himself before clients and customers matters a lot. He needn�t always be in formal attire while performing jobs from home, but at least should adhere to the dress code when a formal meeting is scheduled. It conveys the message, that the person has not taken the job lightly but is serious about the profession. When changes like diversification or added services are included, the personal brand statement should be changed accordingly. If spending on building a professional image is required, it should be done without any hesitation, as it is only an investment rather than an expense.
