Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words "fragmented advertising" and "consumer-centric campaigns" and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today.

Packaging makes a world of difference. It could be the same product, but with a different packaging and consumers go wild! Freelance Graphic Designer and Writer who normally strategizes such branding and packaging designs finds herself a victim of her own trade.

How to buy corporate gifts

I really am a throw back. In this day and age of Washington Concensus minded, self-persevering valued folks, I�m just an old fashioned egalitarian.

You know what sucks? Really hoping to aspire to something and wanting to be that thing, yet making absolutely no headway in your attempts.

There are several ways people can make money online. From selling products to advertising. In this article I am going to explain the concept of contextual advertising.

Most successful online industrial auctions and classifieds are based on the Psychology of exclusivity.

The top construction directories are not just helpful resources for the final consumer who might be trying to find where he can find different construction requirements near his location. Instead, they would be a major resource for industry players with coverage of news, best practices, forthcoming events, regulatory requirements and so on.

To get attention, you have to be different from all the rest. Just imagine this: so many business cards strewn all over your target client�s table and even the floor. And all of them have one thing in common- almost all the business cards are in black and white. Except for 2 or 3 business cards. These few business cards are printed with a smattering of color. Which do you think would be able to catch your target client�s attention?

Commercial printing of artwork on a smooth surface is known as lithography. It is widely used to print text on paper or any other material. The long, intricate process of lithography involves using an entire print block to come in contact with the sheet of paper, which gets the required image on the former with the help of a chemical process.