How to sell things has become a science more than an art in the last few decades. Crowds of people of different professions work hard to find the way to be �different�. They use all their creativity to be appearing. New tendencies in advertising seem to be based on the idea �the first impact should be long-lasting and conservative�. The more shocking an advert is the easier it remains in one�s mind. Ideas in advertising often rise depending on the kind of customers you are referring to and based on a complex market analysis. Some tips for a trendy advertisement : - Be short! Be creative!; - try to have strong visual impact; - put yourself in the customers shoes; - use �scientific� messages (e.g : use �scientific acne treatment� instead of �acne problems�); - use statistics; - express freely your own personality, beliefs, philosophy and values; - be funny, even humorous. One of the new tendencies in advertising is to avoid focusing on a small percent of people. If you are selling an acne treatment product you should not design your advert for the adolescent target group. If you are advertising a junior product you have to think about how to convince parents, grandparents and the children themselves to make sure that a connection rises in their minds so that they will buy your product.
