An attraction of affiliate marketing is the savings that the merchant will gain when he no longer conducts his own advertising and publicity. Some merchants, who already have a well-established affiliate marketing program, no longer bother to conduct any activity that will lead to more sales. Such may not impair the current sales of the online business, but it failed to tap into another avenue of selling that can increase the revenue of the online business. Thus, the merch...

Meet the students A strange and diverse tribe, students date back to ancient times. They're out there in their millions but tricky to track down. Find out who they are, where they hang out and the opportunities they offer: Rockus Maximus Who are they? This genus is extremely fond of Pete Doherty, The Killers and regularly reads the NME. What are they like? A bit scruffy, they went to university because they're not quite sure what they want to do in life (apart fro...

Many exhibitors don�t know how to work effectively with the media. Exhibitors wring their hands in despair when not a single word about their new products show up in the trade publications. It�s a no-win situation � but it doesn�t have to be!

Are you being faithful to your marketing?

Market testing is the key to increasing the effectiveness of your advertising campaign. If you�re like me, just the word testing makes your shoulders slump and a groan escape your lips.

This is a review article on market research survyes.

Strategies and all about marketing to win- learn them!

A brand is more than just your company�s name or logo. It�s more than just the look of the packaging of your product. In a nutshell your �Brand� is the culmination of everything your prospect�s 5 senses can pick up on about you. Let's explore this further.

This is the final part of a 4 part series on marketing your web site. As with the other articles we are exploring ways to inexpensively market your web site. In this part we will look at using newsletters, search engines and the yellow pages as means to market your web site.

Owners of home based businesses that are trying to make a living working from home know the problems encountered trying to get your website noticed in order to increase traffic and ultimately revenues. After all, if people don't know about your site, how will they find it among the millions of other sites. Blindly paying a lot of money for advertising, or if you don�t have an advertising budget, not advertising at all, can both be detrimental to your business success. Gett...