Podcasting is exploding in popularity thanks to the ease of creation and distribution. Learn how your company can benefit from this new medium as a way to reach new customers, boost employee morale and spread the word about your business.

How many restaurateurs have the time, and in some cases the experience, to develop marketing campaigns for their restaurants

Pipe ID tapes are used to mark each pipeline to identify its contents. In a process industry with many process and service pipelines, this becomes an essential task.

Today's consumers know marketing when they see it--and often they choose to ignore it. A new book looks at ways to use the Web and emerging mass-marketing tools to reach those customers and hold their attention.

Persona-based marketing involves constructing a fictional customer and then using that character as the touchstone for promotional and selling decisions. This concept helps the marketer by creating a vivid, tangible picture of the best prospects or customers, and then sculpting a marketing message that�s pertinent to their concerns, and move them to inquire and buy.

Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support. Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist ...

Just last week, I used the last receipt form on my counter, and went in search of a new receipt book.

Company image is the most treasured and cared aspect in business. It must be treated that way so as not to yield trust and loyalty.

We understand what it means when someone says, "Don't get your cart before your horse," but often that's just what we do when we're looking for a niche market. We find a product we want to market and then we begin looking for folks to market to. Instead, the first thing you must do is find a market; a group of people you know something about. Or maybe it�s a group you want to know something about. Either way, your niche is the people and their needs, wants and desires. ...

Most everyone earns a living doing something - working for an organization or peddling something. We are the peddlers. That is, all of us who have something remarkable (we hope) for others. Something we believe in - products, services, ideas and programs - that we hope a few people like us will try, buy, and be happy they did. Now there are all sorts of peddlers. There is the peddler who shows the fat red strawberries at the top of the basket. You get wide-eyed when ...