Customer relationship marketing is powerful in theory, but troubled in practice. We need to take time to figure out how and why we are undermining our own best efforts. Perhaps we're overlooking the fundamental elements of a good customer relationship program. With the means to connect with customers easily, maybe we're rushing to cash in on the potential rewards, while forgetting the essentials of all relationships: intimacy and trust. Close examination reveals that re...

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As a PowerPoint user, it is sometimes necessary to accurately translate a company's marketing collateral to slide format. Learn some tips on moving copy effectively between the mediums.

Work with your distributors; give them tasks to accomplish each time you contact them. But, that�s about all you can do. If they don�t want to build their business and be responsible for their own success, then you must spend your time on those who have earned it, i.e. those who are willing to take responsibility.

How to make your company succeed at trade show business theater presentations.

Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along.

You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a winner. Now all you need are the customers. Standing room only, please. Right? Well, for most trade show exhibitors, attracting customers is just as important as the product they are selling. Enter trade show giveaways! Trade show giveaways are promotionals tools (items, handouts, marketing materials) designed to attract customers, promote business, and help market a product...

How to attract folks to your trade show exhibit

The keys to keeping costs down on shipping charges.

Information on how to achieve a successfull exhibition or trade show. This article will help you increase you ROI at exhibitions.