"Close to the hearts of people everywhere" was the founding principle that Citizen watch designers had in mind when they originated these exceptional watches way back in 1924 with the hope that this brand would become widely available to ordinary citizens and be sold throughout the world. The Citizen Watch Company's founding fathers got their wish. Citizen is now the world's largest watch company. More people depend on a watch made by Citizen than any other timepiece. During the last 80 years, Citizen has expanded its business throughout the world and has achieved recognition as a global brand. The past 25-year period has coincided with the company's dramatic rise to its current position as the world's largest watchmaker, a distinction Citizen has held every year since 1986. The Japanese manufacturer has also been able to repeatedly develop pioneering technologies that take their power from natural energy sources. From the world's slimmest LCD watch to the first voice recognition watch and the world's first professional dive watch with an electronic depth sensor, Citizen's record of world's firsts is unmatched. One of Citizen's innovative energy solutions is called Eco-Drive and is found in many Citizen watches. Through the use of highly sensitive photocells, even the weak light from candles can be converted into electrical energy to power the watches' movement. With models ranging from dressy to sport to professional dive watches, Eco-Drive watches run continuously in any kind of light for a lifetime of use and never need a battery. These watches will not only help save you money but will also help you do your part in protecting the environment. Besides their innovative technology, Citizen watches are characterized by a high-quality finish, superior materials and an attractive design. What other reason do you need to choose a Citizen watch?
