If you are a mortgage broker or loan officer and you are actively buying mortgage leads, or you are considering buying mortgage leads, here are a few tips on how to get your customers attention. Most lead companies will sell their leads up to five times, so you can pretty much count on competition from other loan officers. When calling your prospect for the first time, be sure you are armed with the knowledge of some products you believe would benefit your prospect based on the info you received on the lead. If a customer tells you they are no longer interested, most likely it is because they are working with another loan officer. So, if you have done your homework, you will be able to say something to the effect of �oh, I�m sorry to hear that Mrs. Jones, I have some really great products and rates, I�m sure would have benefitted your needs.� I guarantee that your customer will once again be interested, and more than willing to listen to what you have to offer. Also, if you have to leave a message, don�t just leave your name, number, and the company you work for. Let them know that you have products and rates that you know they will be interested in. This will highly increase the chances of your customer calling you back. One more thing, if you want to wipe out your competition all together, you may want to consider buying leads exclusively.
