Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.

Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.

The holiday season is around the season. There are lots of cards and gifts being exchanged, with lots of money being spent in the air. This is the season to be jolly, and also to make others jolly through greeting cards and phone calls.

Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media. However, effective communications is more than just managing issues through the media. Companies and organizations must also be aware of their external publics.

Suppliers of floor coatings to businesses and do-it-yourself home owners are deploying real-time technical phone support in order to solve the problem of improper installation.

Information about why public relations doesn't just happen along with tips about selecting an agency.

Learn the difference between public relations success on the Internet that increases your ROI and the public relations errors that are costing your company a bundle.

Media professionals prefer online media rooms and the Internet for researching stories. Many publicists are still using hard copy press kits and e-mail attachments. Online press kits are how technology is making a publicist's job easier and more effective.

Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?

Public Relations or "PR" is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers.