Short run printing is a great way to print smaller quantities of products that will change occasionally or that are needed right away. This printing technology has been a door opener for many businesses.

Quite frankly there are very few ways to really differentiate yourself from your competition. You make a great product, so do they. You provide top-notch customer service, they do too. So what can you do about it? Well, here are 3 keys you can start applying immediately to differentiate and separate yourself from the pack!

Short run printing and print on demand are somewhat alike, in terms in process perhaps. However, these two has their own dissimilarities.

VIP Clubs are the perfect way to build customer loyalty. They make your customers feel valuable with an incentive-based membership club that rewards them for staying in touch with you.

What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don�t know what worked and what didn�t. What can you do?

When discussing dental marketing, it is important that we get the following fundamentals out in the open before we get to the actual strategies and tactics we use to grow a dental practice.

You see headlines all the time about 'Hot leads' 'Fresh Leads', etc. With this kind of lingo in place, one is likely to get the idea that a 'lead' is some sort of baked good. I'm being silly of course. I'm sure you have some idea of what this term refers to. A 'lead' is an individual who has expressed some initial interest in your product, service, or opportunity. Typically, this interest is displayed in the form of a request for more information; i.e. filling out an op...

Brand identity is the complete package of a business to its customers. It includes the company�s service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.

When marketing legal services, generalities fail and specifics persuade. The same is true when you decide which legal services you wish to feature in your attorney marketing program. When you practice in various areas of the law, your prospects and referral sources see you as a generalist. Often, they don't remember you for any particular area of practice. In their minds, your image is blurred. On the other hand, when you practice in one narrow area of the law, your p...

Find out why choosing your niche market will free you to be the biggest, most authentic, and most complete offer possible.