Most businesses invest in marketing and advertising each month but overlook another vital investment that they are already making. That investment is their employees. I've said before that your employees can make or break your company, and recently I ran into a very poinient example of that fact.

Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:

How people perceive your business is crucial to the business itself. Retention is the key and savvy businessmen get it through the help of their promotional products.

With the many MLM software out there already, how do you choose the one that is right for you? Choose a reputable vendor. There are many fly-by-night software companies that make many claims of experience, know how and MLM software gadgetry. Unless you are willing to put your business at risk, choose a vendor that has a proven track record. Track records are built over many years of working with Direct Selling companies, not just selling a software package a few time...

I recently had the opportunity to discuss SEO/SEM with a non-profit organization. The conversation didn't start with SEO/SEM but I got to thinking � how does a non-profit do SEO/SEM? Having been in the industry a while I have a pretty good idea what the going rate is for professional SEM and I find it hard to believe that a non-profit firm would invest in it, knowing that in some cases it's hard to measure. What you are about to read is an interview with the Director of...

Here�s a question I recently received from a subscriber who was looking for more leads for his direct sales business. He wrote: *Question*: My wife and I have been an associate for a particular company for several months now and we are indeed very happy with the products and support training. Our problem is getting other people to view our link or getting them to open it at all, I suppose. We need to expand our effort to new associate recruiting and would like your inpu...

If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.

Below are some tips to help you optimize your pages to make them more Adsense-friendly. Note that these tips deal with ad delivery rather than ad formatting or placement. While ad formatting and placement may affect ad click-through rates, they have nothing to do with the delivery of relevant ads to your site. Your site must display relevant ads before they have any chance of being clicked on.

Lawn Chair Millionaire is a new MLM that offers a unique compensation plan that pays people immediately upon joining. Learn how this really works.

Many of the images you see everyday in magazines, direct mail materials, and commercials are filled with digital stock photographs. Stock photographs are those taken by professional photographers and then distributed to users for a fee. Digital photos are taken with digital cameras and can be easily modified and edited with the appropriate software. These photos are used by advertisers who know that a good picture can translate into product sales. No one knows just why hum...