Telemarketing is one of the most controversial elements of advertising and sales that has ever been. With a turn towards avoiding this means of marketing, business are looking elsewhere. But, can an effectively run telemarketing campaign still pay off? Is your business the right type to take on the telemarketing world? There is little doubt that telemarketing has been successful, but with so many worries about legal action, it is necessary to do several things to ensure your ...

Today I would like to discuss with you this simple question - is it optional for you to be involved in some sort of online business or is it a modern life necessity? Let's see... Are you a multi-millionaire? Are you a business executive or well paid professional - doctor, lawyer, programmer, etc? Are you a small business owner or you're a stay-at-home mom? Did I miss any group in between? Probably I did. Anyway, it does not really matter who you currently are, what matt...

Database marketing is an important field. It allows a business to take advantage of names of individuals who may be interested in their products. These databases of people are often some of the best potential customers out there because they have already made purchases or shown interest in the products and services that you are providing. But not everyone likes these options and not everyone likes database marketing. Database marketing is information that is compiled abou...

How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?

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Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about. In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...

In this marketing article I discuss the most important element of marketing - turning features into powerful benefits. If you want to increase sales, you must focus on the benefits of your product or service, not the features. So what is a benefit compared to a feature? A benefit explains how a product or service will help a person. If I buy this product, how will it make my life better? Will it save me money? Will it make me feel better about myself? Will it make my li...

For some businesses using direct mail, a common but unfortunate trend by many of the marketers is that they want their messages to do more than they were capable of doing. Get your prospects to take a simple, defined action.

With preparation and diligence, you will overcome almost all media relations challenges.

This article provides a basic introduction into trade show exhibits including truss exhibits and accessories such as light packages, backlit headers and more.