Ever since I was a kid, I am fascinated by eye-popping photographs and images. Every time I see a beautiful picture I keep it. At first it was only a fetish, a habit but later on became an obsession. If you have a chance to go to my home, you will discover that compilations made it look like a giant shelf of pictures.

A PopUp Display normally covers the entire back "wall" of your space. This means that a properly designed PopUp Display provides you the opportunity to make a bold statement about your company and your most important product or service. A PopUp Display not only serves as a backdrop to your display, but gives your area definition, and allows you to focus attention on a specific image. Well designed popup displays make a powerful statement about your product or service. ...

Podcasting is exploding in popularity thanks to the ease of creation and distribution. Learn how your company can benefit from this new medium as a way to reach new customers, boost employee morale and spread the word about your business.

How many restaurateurs have the time, and in some cases the experience, to develop marketing campaigns for their restaurants

Pipe ID tapes are used to mark each pipeline to identify its contents. In a process industry with many process and service pipelines, this becomes an essential task.

Today's consumers know marketing when they see it--and often they choose to ignore it. A new book looks at ways to use the Web and emerging mass-marketing tools to reach those customers and hold their attention.

Persona-based marketing involves constructing a fictional customer and then using that character as the touchstone for promotional and selling decisions. This concept helps the marketer by creating a vivid, tangible picture of the best prospects or customers, and then sculpting a marketing message that�s pertinent to their concerns, and move them to inquire and buy.

Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support. Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist ...

Just last week, I used the last receipt form on my counter, and went in search of a new receipt book.

Company image is the most treasured and cared aspect in business. It must be treated that way so as not to yield trust and loyalty.