If it were back in the day when people still used adding machines with paper, your office would be filled to the ceiling with literally miles of that little paper ribbon, you�ve run the numbers so many times. No matter how many times you�ve run them, though, there just isn�t enough money for a new trade show booth.

When it comes to using color in your marketing materials, it�s both an art and a science. In my recent interview with Karen Loehr of Two Sisters Creative, we looked at how color impacts the emotions and actions of your target audience. Here�s what to consider, so that color supports your intended message, and doesn�t work against you.

There is one lead generation strategy that out performs all others exponentially. This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than double your profit.

There were 11,820 searches for pizza restaurants in Chicago on Yahoo! in May, 2006. In Los Angeles there were 7,993 searches and in Detroit, 5,522. Identical searches occurred in nearly every major and not so major city in the U.S. And not just for pizza restaurants. Italian, Mexican, American, Chinese and just plain restaurants, all had their share of online searches. In short, there are a lot of people looking for good food online. The smart restaurants are positionin...

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Is it easier to research the market nowadays and how the infosphere influences with this.

As any salesman will tell you, buyers typically move through stages of a predictable cycle when they make a purchase. This so called buying cycle has several important implications for anyone conducting pay per click (PPC) search marketing with Google AdWords. Read on to discover seven ways the buying cycle can be exploited by search marketers.

Discover 3 steps to generating nearly unstoppable streams of qualified leads by creating referral business.