Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself. They may make you sound clever, but your elevator pitch, infomercial or positioning statement don�t exactly make for good conversations. Which is a shame, because last I checked, even a sales conversation is just that � a conversation. So what can you say to a prospect sitting across the boardroom table, or someone...

The Internet offers the flexibility to offer things to your customers that your brick and mortar competitors can't.

In my recent interview with Buzz Media�s Elizabeth Pereira and Fritz Chaleff, we discussed the basics of these not-so-basic approaches. Read on for how to get lots of attention for your story, using these wise investments of your time and money.

So you've rented a 10' space at a trade show, and now you want to create an interesting and professional looking graphic backdrop. At this point most people who know anything at all about trade show displays will opt for a "popup display". But in spite of the popularity of "standard" popup displays, there are other alternatives you might consider. Here is a very brief introduction to 3 different methods of creating a graphic backdrop for your trade show display area. 1....

Are you constantly banging your head in frustration on not receiving all the internet traffic you would like to get to your web site? Are you tormented from information overload listening to all the latest free website traffic tactics and not being able to understand any of it? Are you dejected of people trying day and night to harassing you to max out your credit card and get loans for Google clicks, and in the process loose your credit score? Are you stupefied by the way yo...

Every affiliate marketer looks for the best market that will give him thousands of dollars every month. There are tactics that used to work in the past and good ones that keep working now days. Here you will find the top three hints that will make you big profits.

As a Clinical Hypnotherapist, I have helped many salesmen go from average to excellent. Sales is all about the subconscious mind. When I was in high school, I sold Kirby vacuum cleaners door to door, and I noticed something very interesting: everyone had the same basic sales presentation, and yet some of us (like me!) were making excellent money, and others were making next to nothing. What is the difference? The Devil is in the Details The details of our sales presen...

The real story of Lynne and Dave � different investment advisors and newsletter strategies. Different results. By Glenn Harrington of the Harrington Newsletter Co.

The first step to success is to get away from the idea of creating an image. In fact, the literal definition of image is an imitation or representation of a person or thing.

Postcards can be more than just a note of �wish you were here�. It can be more functional and can carry on a great mission�