What better way is there to promote your business than by distributing brochures? Say you want to have a garage sale. If you compare a black-and-white flyer with a full-color brochure, which one do you think will capture more attention? - A full color brochure is a sure-fire way to promote your business. - A brochure is a single-sheet document which comes in several sizes. It can be mailed or personally handed out to people and is considered as one of the best promotional...

A full color brochure is a great means of showcasing your business and products. Brochures are usually done in three standard sizes and these are 8 � x 11, 8 � x 14 and 11 x 17. The different brochure sizes have its specific use or purpose take for example the unfolded 8 � x 11 which is commonly used in creating product sheets or may be tri-folded if ever to be used as a company�s brochure. However, for those companies that want to economize the 11 x 17 brochure may be employed. These 11 x 17 brochures are simply folded in half.

The increasing demand for effective marketing tools have opted various business owners to employ the use of brochures. Brochures are single sheet documents that are commonly printed in one or two colors or in a full four color printing process.

Members of this new business startup are saying they never had it so good. They say, all they have to do is get people to go to their website. They say they don�t even have to do a sales pitch or anything, and that everything else is done by the more experienced owners Stinson & Koehl.

Members of this new business startup are saying they never had it so good. They say, all they have to do is get people to go to their website. They say they don�t even have to do a sales pitch or anything, and that everything else is done by the more experienced owners Stinson & Koehl.

Members of this new business startup are saying they never had it so good. They say, all they have to do is get people to go to their website. They say they don�t even have to do a sales pitch or anything, and that everything else is done by the more experienced owners Stinson & Koehl.

I just don�t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online. I mean, if you are going to spend that much money to get your product visible wouldn�t you want to back that up somehow? In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it. So, Super Bowl 40 (sorry XL) has come and gone. Lik...

Rita Davenport had been given a free hand to design and manage an exhibition stand for her company. The Marketing Director had briefed her extensively on the overall idea and left her with an open brief to produce something that would attract customers, dealers and the trade press. Rita walked out of the meeting feeling inspired but not quite sure what to do next. Once you understand clearly what the sponsor needs the stand to achieve, you can go about the business of desi...

You may have heard something about �branding� in regards to marketing, but perhaps you�ve wondered what that means exactly. Sometimes it is better to explain something in relation to something else. That�s what I am going to do � so first I will start with �positioning�. You also may have heard that term, but also did not really know what it meant. �Positioning� is a marketing term that means to take a product or service and �position� it in the mind of your prospects/clie...

Reinforcing your corporate brand in PowerPoint requires several key ingredients, including careful use of color, type, imagery and copy.