A viral marketing virus acts similar to a biological virus. But, the big difference between a viral marketing virus and a cold or flu virus is that people willingly pass the marketing message on. The biological virus attaches itself to everything it comes in contact with, spreading from person to person either by touch, or air. A Viral marketing strategy is typically low cost or even free to implement it. Most people are amazed at the effectiveness of viral marketing due to its exponential growth. One sure form of viral marketing is referral marketing. Referral marketing happens when one person refers or tells another person about your product or service. As easy as asking your friend who is a good Doctor, and your friend refers you to a physician. How does someone refer their friends to a website? Introducing - A Free Script Called A Tell - A - Friend Script A Tell A Friend Script is an easy to install script, it�s just a cut and past into your web page? Your website visitors than can easily send email message to their friends, sharing with them great information and tools they have found. A tell a friend script offers basic features that makes it easy for your visitors to insert their name, their email address and their friends', email address, and name. Enabling your website visitors friends to send email from your website is not considered spam, because the email came from a friend they know and trust. An added attraction to Tell A Friend Script email Spam filters do not consider the email from the friend to be Spam, and is therefore not filtered. Where and When to Use Tell A Friend Scripts Viral Marketing is used by all of the largest companies on the Internet. If Viral Marketing specifically Tell A Friend scripts were not successful they would not be seen on the majority of the largest websites. You ask, where do you put these scripts. Refer a friend, or tell a friend scripts must be put on every page on your website. With the exception of secured Web pages such as download pages, and interior pages of membership sites. You can also put Tell A Friend scripts on your bloggs, and html newsletters, or ezines. You can also make you text email ads, and newsletters Viral by placing a text message in your emails and articles encouraging the readers to send this message to their friends if they like it. Hotmail did this for years on the Bottom of their email, encouraging people to sign up for free email service. "If you enjoy our newsletter do you think a friend might also benefit from it, please send this to a friend." or "Please help us share our message with others by telling a friend. It's easy, just click here." That's why it is absolutely critical to include a "Tell-A- Friend" form on your site. If someone likes your site, you want to be sure that you've made it easy and convenient for them to tell their friends. Functionality and Visibility Ideally, you should make your Tell A Friend as Visible as possible, and as easy to use. Visibility is necessary put your Tell A Friend on the top and bottom of your pages, in your navigation of your pages, on your Confidentiality pages. Basic Do's and Don'ts Do's Do make it easy to find. Do make it easy to use. Do make it convenient. Don'ts Don't consider the sender an enrollee to your opt in list. Don't consider the receiver an enrollee to your op tin list. Don't hide your Tell A Friend. Conclusion Viral Marketing can bring a tremendous amount of traffic to your website. It only takes a little effort on your part to benefit tremendously from a Tell � A � Friend Script.