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Main » Articles » Businnes » Marketing

The Basics of Magazine Printing
Reading magazines or newspaper has been a part of our life ever since these printed materials came into circulation. Every image, text or message written and printed in these materials have continuously informed and amazed us. But have you ever bothered to take a moment in your busy life and wonder, even for just a minute or two, how these stunning pieces of art came into existence? Is it easy to produce these magazines and newspapers? Do they use special machines? How much does it cost to print one copy of a magazine? Well, those questions will be best left for professionals to answer. However, there are certain factors you can take note of when considering printing a magazine for your business or for any event for that matter. Just like any other print job, magazine printing needs careful and proper planning to ensure that the finished product will look exactly the way you want it to be. First off, it is essential that you organize all your files as missing images, wrong files or lost pages can distress your prepress process and upsurge your printing cost. Today, with the advancements in printing technology it is much easier to get print jobs done unlike in the past when printers and individuals alike are just starting to get used to the digital world. If there are write-ups and stories to include in your magazine, be sure to proofread them beforehand to avoid having typographic errors. Likewise, if you need to take some photos, do them ahead of time as there are times when you are not satisfied with the snapshots and you need to retake them. If you are on a tight schedule, going out there and taking those pictures again can be laborious and costly on your part. Additionally, no one wants a magazine with text hanging off the page or images sucked into the gutter. For this reason, it is important that you talk to your printer and make sure that they understand what you want for your magazine. Do not settle for anything that is only good. Aim for the best when it comes to your magazines. After all, you want the most out of your money, so make sure that you are well prepared and informed before you plunge into your magazine printing project. The bottom line is to prepare all your files ahead of time and work carefully with your printers in order to stick with your schedule and produce magazines that meets your needs and desires. After all, how you organize and manage your magazine printing project will affect your print jobs today and beyond.
Category: Marketing | Added: admin (29.03.2009)
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