�Welcome to Mom-preneur Colorado!� Says the sign out front. Moms from everywhere gather in the great state of Colorado for � you guessed it � a seminar for moms who run their own businesses. From selling candles to selling Avon, coaching high end professionals in their careers to leveling the playing field for marketers everywhere � these mom�s rock. A press release starting with the preceding paragraph speaks volumes to Mom-preneurs everywhere, drawing them in, getting their attention, and building anticipation for a coming event. The missing details won�t be obvious until mom�s exit security at Denver International Airport. Just any random driver sitting on the front of his limo won�t know where Mom-preneur Colorado is being held if you don�t have the details in your packet. Any press release should include motivating factors to bring in the clients for a quick look-see and registration for whatever your business is releasing. But leaving out essential information might be deadly to the purpose of your press release. Essential information includes: 1. Who 2. What 3. Where 4. When 5. Why The five �W�s� every reporter learns right out of the starting gate to include in the top paragraphs of his news report dramatically affect attendance to your event. Without them, readers can�t make an educated decision of whether or not to attend the event. With them, you might actually entice readers to attend. While most of the moms I know would love to attend a seminar at The Broadmore in Colorado Springs, cost may be a factor. So, if the seminar indicates a place like The Broadmore � including the price would be highly beneficial � particularly if your price is highly discounted for the event. Press releases must include all pertinent information about the event you publicize. Without that information, your press release is �just another article about your business�.
