Simple phrases can carry an impacting wallop! The key...keep it simple, yet powerful. Power phrases work because they effect the emotions of the reader. They allow the reader to FEEL the benefits that your product or service offers them. Let's face it, we make emotional decisions about our purchases and then look for the logic to back it up. Hey, even the logic makes us FEEL like we've made the right choice! Yes, we'll use logic to justify our purchases, but the real motivator is the emotional impact the purchase evokes. The Secrets to Creating Power Phrases 1. You want to become a pro at creating phrases that spur the customer's desire for your product or service? Write a list of all the benefits your product or service has to offer. Simply combine one or more benefits with high intensity action words and you're ready to go! Here are some examples to get you started: " Quick! Easy! And Rock Bottom Prices! " Work You'll Love, More Money in Your Pocket, and More Time to Spend It! 2. High Impact words like: quick, easy, low-cost, enjoy, love, and help are key to creating statements that create dramatic word pictures in your customer's mind. 3. Many of the most powerful power phrases are made up of 3 words or groups of words in a series. These 3 word grouping produce a dramatic effect that emblazons itself into the mind of the reader. Some examples that might work for you are: " "Save time. Save money. Get rapid results!" " "Fast! Easy! Dirt Cheap!" " "Sit back, relax, enjoy!" " "Power, Performance, Endurance!" Hey, it doesn't take a genius to create phrases that jump off the page, and demand action from the reader!
