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Main » Articles » Businnes » Marketing

Books to Grow
Reading is important to children. Parents often forget how much a young child�s life consists of dealing with something new. Their life is constantly changing � starting a new school, changing friendships and mastering new skills. One of the most useful techniques to adjust children to adapt to changes, deal with their feelings or just feel recognized is by making them read books. Many people wrongly assume though that writing or creating books for children is easy. They apparently have not tried to write the perfect children�s book. Creating the right story does not merely mean sitting in front of your computer all day and assuming that the idea would just pop into your head. There may be a lucky few who have an easy time getting ideas, but most of the time it is going to take a lot of work to generate ideas to fill all those pages. Children become more interested in taking a peek at books given to them if they can see illustrations and colorful images in it. Words don�t easily entice them yet but big and bold images can catch their attention. However, the cost associated with printing children�s books using traditional printing method can be expensive because children�s materials is often in color and frequently requires printers. Likewise, distributing and promoting a children�s book can be expensive. Often with low retail cover prices, the publisher must sell thousands of copies to earn back his investment. Nevertheless, a book can be sold at a low retail cover price if the publisher printed thousands of copies, thus, allowing them to reduce the per copy printing cost. Color is an added dimension that can stir up moods and make powerful statements when used widely. Children of all ages like color. Bright colors are often used in books for young children while black and white is more often used in books for older children. Color is also used often in nonfiction books, even those intended for older children. Many authors create their own illustrations. This is the least expensive option since original artwork can be costly. But you can always ask the help of professional illustrators to do the illustrations for you. Professional printing companies can also help you print your book with the quality that you want and at a price you can afford. Today, many new children�s books authors are seeking inexpensive ways to bring their books into print. They realize that having a professionally packaged book can give them more credibility and can help them gain the attention of a lot of parents. However, finding the right printing company is the key to creating good books for children.
Category: Marketing | Added: admin (29.03.2009)
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