Your company may be considering the benefits of imaging your promotional materials, specially your catalogs. Catalog digital photography can be a useful tool for managing your promotional items, but before doing it so, there are many issues that should be considered before committing to a catalog digital photography project. Catalog digital photography is one of the processes that are primarily designed to improve the sales of a certain business or company. Digital photography is also one of the fastest growing and most ubiquitous product categories in consumer electronics today. As our modern technology grows faster and faster each day, particularly in photography, there are many serious photographers, including professionals, who want to take advantage of the unique creative powers available through digital photography and digital image processing. Digital photography, as opposed to film photography, uses electronic devices to record the image as binary data. This makes it possible to store and as well as edit the images on personal computers, and also the ability to show and delete unsuccessful images immediately on the camera itself. Digital cameras are now selling more than the film cameras; perhaps the reason is that some features that are included in digital cameras are not found in film cameras, such as the ability to shoot video and record audio. Some other devices, such as mobile phones, now include digital photography features. Using digital photography has advantages and disadvantages. Some advantages of digital photography over traditional film include: � Instant review of pictures, with no wait for the film to be developed: if there's a problem with a picture, the photographer can immediately correct the problem and take another picture. � If one already owns a newer computer, permanent storage on digital media is considerably cheaper than film. � Images may be copied from one media to another without any degradation. � Pictures do not need to be scanned before viewing them on a computer. � Digital cameras can be much smaller than film cameras of equivalent quality. � Digital photography enables you to experiment with the camera settings, different styles of images can be tried out, learnt from and techniques improved all without the expense of film processing. The disadvantages of digital cameras, includes: � At the same price level digital cameras cannot match the quality of film cameras. � Film cameras are generally more reliable and durable than digital cameras in outdoor environments, especially in wet, cold, and/or humid weather. � There are special types of film, such as for infrared light, that have no equivalent in digital (CCD's are sensitive to Near Infrared). � Film remains more admissible as evidence in court, as it is much harder to manipulate than digital. � Film has a better dynamic range. As more efficient options for creating and producing digital media proliferate, individuals and organizations increasingly need to control and manage these assets. There are now more reliable companies who are offering a comprehensive and intuitive cataloging methodology, in a single window interface, introducing digital media management and repurposing features such as automatic web generation, slide show, IPTC and EXIF annotations, file conversion, contact sheets, voice annotation, rendering of digital camera raw file formats, and full Apple Script integration in this class of application.
